With her distinctive voice, bold style, and irresistible charisma, DARA is one of the most beloved artists on the Bulgarian pop scene. Since her debut in 2016 with “К’во не чу”, she has turned every subsequent release into a massive hit. DARA is a certified pop phenomenon, record-setter, and audience favorite, boasting over 100 million streams and views on YouTube and digital platforms, more than ten #1 singles on music charts, and numerous prestigious awards. She has been a coach on The Voice of Bulgaria for four consecutive years and serves as the ambassador for global sports brand Puma in Southeast Europe.

DARA is also making strides internationally, with marketing initiatives in the USA, Canada, South Korea, Norway, Sweden, the UK, and Romania, as well as collaborations with top music producers.

Each of DARA’s musical projects is extraordinary, unique, and exciting. Her latest single, “Крадец на мечти”, takes her audience in an unexpected direction. The track is an honest dialogue between the singer and her inner critic—the voice that often undermines and doubts us, yet relentlessly pushes us toward overcoming challenges, ultimately leading to success.